Anthropology Essay Example | Topics and Well Written Essays - 750 words - 9

Anthropology - Essay Example The cuts that congress has put on the food stamp program are oppressive to those individuals who rely on this program to ensure that they make their ends meet (Wallbank). Because of the cuts that have been instituted, it will make it much harder for individuals to ensure that they keep their families well fed, and it is a fact that many of the people who rely on this program might end up going hungry. It can be said that if one were to consider this according to the Marxist principle, one will find that Congress, many of whose members are well off members of the society, is making an attempt to maintain the current status quo through denying the poor a means through which they can be able to improve their lives. The current social and economic institutions as they exist in American society have suited the needs of the elite within this society and this is the reason why many of the latter would like it to remain as it is. The cuts of finding can be considered to be a relationship between the elite and the masses who are involved in the economic process and the best example that can be stated of this concept is related to the concept of a correlation between a master and a slave. It is a familiar Marxist belief that the economic structure of a society has an effect on its political structure, and as such, the elite, being the one who run the economy, have the power to ensure that they influence every aspect of the lives of the people within the society. The fact that Marxists are all in accord that social class has a direct effect on the economy is fundamental because it shows how societies develop within their own contexts (Ouyang 643). In the long run, it is the elite which benefits because they are the ones who will get the services derived from the money that is saved. The large corporations have come to dominate the globe in a variety of ways that cover the entire social life of societies. It is a fact that the corporations which have a global influence

Market Shares of PepsiCo, Coca-Cola, Nestle Case Study - 17

Market Shares of PepsiCo, Coca-Cola, Nestle - Case Study Example One, it is able to paint a picture of where the industry is, and where the company is versus competitors. In competitor analyses, market shares allow a firm to size up what the strategies of competitors are, and what the company needs to do in order to compete well with major players. Volume market shares also allow a company to be able to glean where the industry is headed if the company is making progress in increasing shares and profits, and similar other insights. Management can also keep track of how strategies affect the market performance of products and brands through tracking changes in market share by volume among other things (Czepiel and Karin, n.d.; NetMBA, 2010; Chen, 1996).   In marketing, similarly, volume market shares information allow for situating brands and products within such context, to better track how well marketing programs work in terms of improving the prospects and performance of such brands. Where market shares deteriorate, for instance, that is a sign that marketing strategies are not working, and/or that competitors are crafting and executing well on better marketing and business strategies (Czepiel and Karin, n.d.; NetMBA, 2010; Chen, 1996).   If total revenues were$15.6 billion in 2006, then one market share point out of 100 equals $156 million in 2006. Given that total industry revenues will go up by 48.5 percent by 2011, total revenues by that time will be $23.166 billion. This translates to 2011 per market share point dollar equivalent of $231.66 million   This information is relevant in marketing, because for one, data on per market share point revenues over time, with the projections for 2011 included, allow for marketers to get a snapshot of how much the market will grow over time, and how fast the growth is.